A political campaign is the effort that a candidate or party puts forth to win an election. A successful political campaign requires raising money, communicating a vision and values to voters through multiple channels, organizing volunteers and more. To do well, a political campaign must be managed effectively, and that’s where a political campaign manager comes in.
A political party may use large posters on the street or spend money on TV ads to get their message out. In addition, a political party might publish a manifesto which is a summary of their policies. This manifesto can be found in a variety of formats and is often available in multiple languages.
In the digital age, politicians use many of the same invasive techniques as behavioral advertisers to target you with their messages. They start with voter records, which are often public, then turn to data brokers who use information about your shopping habits, hobbies, demographics and more to create a profile of you. They then turn to ad companies to deliver their messages on your devices.
If you’re interested in getting involved with a political campaign, watch social media for announcements and attend events to meet candidates. Consider offering your skills to help with an event. It’s common for losing campaigns to hire their staff over to the winner, so it’s possible you could be rolled up into a senior position with a winning campaign once you’ve developed your skills, relationships and reputation.